Founded in 2020 by designer Daniela Olaru, the Romanian brand demiur creates iconic white shirts for women. The designs combine an impeccable attention to detail, creative expression and luxurious materials in order to offer exquisite and signature shapes and patterns.

demiur is a conscious luxury brand born from the desire to make women of any age and background feel and look feminine everyday.

When it comes to timeless fashion the White Shirt is an essential piece for every woman's wardrobe. At demiur a fine balance has been achieved between sustainability and glamour, and each and every design is elegant and versatile, created to easily take you from the office to a cocktail. Every piece is luxuriously made out of pure sensual silk or soft cotton poplin. 

“I love the shirt as a garment, I find it elegant and feminine and I believe it gives you a certain confidence wearing it. Before founding demiur I used to have an office job where I always wanted to wear a suitable outfit but at the same time an outfit that made me feel different and chic. This is what I had in mind when I created the first demiur collection.“

The shirts are designed, sourced and manufactured locally in Romania as Daniela believes in supporting the local small business economy and creating an ethical and sustainable brand of the future.